A fun new brand of alternative alcohol products aiming to become the party starter of choice in the growing ready-to-drink (RTD) alcohol market.
- First product: RTD individual vodka jelly shots
- Currently a popular homemade party staple
- 2-pack of 25ml shots
- Increases impulse purchase opportunity
- Our consumer research shows it is the perfect size for the product
- Targeting college students and young professionals ages 21-25
- Drivers of the RTD Mixed Spirit category growth
- Vegan, vegetarian, and gluten-free
- Manufactured in China at an FDA approved facility
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